Packaging is everything.
I ordered this piece of fabric from an online shop I had never heard of, Z & S Fabrics, in Denver, Pennsylvania. My selection criteria was pretty basic. I wanted this particular fabric and they were the first shop I found online who had it. Simple as that.
Here is where things started getting personal. My order was placed on Monday, was mailed on Monday (USPS Priority), was received by me on Wednesday, and was packaged as you see above.
Will I remember Z & S Fabrics the next time I want to make an online order? Definitely. You betcha.
Check them out. They offer outstanding service, have a good inventory and seem like real nice people!